Christ Church Cathedral414 Sparks Street

Nurturing Creativity
with David Usher

Hosted by CBC’s Sandra Abma
"This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David’s insightful take on how to both unleash and control one’s own creativity is particularly relevant in today’s world, where new ideas and innovation are becoming a key part of our everyday lives.
— Justin Trudeau
David Usher - Photo courtesy of Sabrina Reeves

Join us for a conversation on creativity with musician, entrepreneur and keynote speaker David Usher


At his company, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream big: Let the elephants run!” The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. 


His new book, Let the Elephants Run is an essential guide to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master.


Creativity is in our DNA; it’s in everyone, not just the creative class. We all start our lives as creative beings, but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?


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